For more information on Fabergé, please visit: www.faberge.com
During the five-month period to 31 December 2017, Fabergé saw strong activity in agreed sales in both number of pieces sold at 710 and number of sales transactions at 383.
Fabergé opened its first store in Texas, located in the Houston Galleria Mall, the state’s premier retail destination.
Fabergé is one of the world’s most recognised luxury brand names, underscored by a well-documented and globally respected heritage. As a wholly owned subsidiary of Gemfields, Fabergé provides direct access to the end-consumer of coloured gemstones through directly operated boutiques and international wholesale partners, and boosts the international presence and perception of coloured gemstones through its consumer-focussed marketing campaigns.
At the point of acquisition, Fabergé operated two directly managed points of sale, Grafton Street in Mayfair and a stand- alone counter in the Harrods Fine Jewellery Room. In October 2017, Fabergé opened its first store in Texas, located in the Houston Galleria Mall, the state’s premier retail destination. In support of the opening, Fabergé unveiled an exclusive locket pendant featuring golden Texan boots and a cowboy hat, an item which has become one of the store’s best-selling products and a favourite amongst the luxury media.
In addition to its directly operated stores, Fabergé continued to expand its global presence during the period via new agreements with multi-brand retail partners. At the end of the year, Fabergé products were available in Australia, Andorra, Azerbaijan, Bahrain, Canada, the Czech Republic, France, Germany, Italy, Jordan, Malta, Qatar, Romania, Saudi Arabia, South Africa, Switzerland, Thailand, the UAE, the UK, Ukraine and the USA. The total number of Fabergé outlets increased from 39 to 49 during the period.
Throughout 2017, Fabergé focussed on fine jewellery collections featuring coloured gemstones and high-complication timepieces with a blend of digital marketing and print advertising.
Further information on the marketing and communications projects carried out by Fabergé can be found in the dedicated section in the Operational Review.
Fabergé’s development has continued with the opening of a new boutique in Houston. The luxury brand is focussing on achieving sustainable profitability for the business on a stand-alone basis.
In 2018, Fabergé will continue its digitally led campaign, with greater focus on socially powered marketing given the reach, adaptability and measurability offered by that medium. The coloured gemstone-set fine jewellery collections will remain at the heart of the campaign, allowing Fabergé to seek and utilise synergies with Gemfields’ marketing and continuing to promote the brand’s tagline: A Life in Colour.
Fabergé’s partner-operated mono-brand boutique opened in the prestigious Dubai Mall in March 2018. In addition, Fabergé has planned openings within multi-brand retail partner boutiques in Macau and Belgium and will continue to expand its global retail footprint, with further multi-brand retail openings in the US, Western Europe, the Middle East and South-East Asia.